Sunday, October 30, 2011

How The Fitness Industry Talks to Women

Anyone who's spoken to me about the topic knows that the way "women's fitness" is portrayed and sold in general media is one of my pet peeves.  It really sticks in my craw how it's all about "skinny" and "hipping," "hopping," and "thighs."  Not realistic, real information; not about increasing capability.  Come on people, women aren't a "Special Population" - they're half the population!


I saw this post by Emily Socolinsky (a woman, in case you didn't notice), on Tony Gentilcore's site.  It wonderfully dismisses and dismantles the insulting approach I mentioned above.   




Emily isn't all about the Negative though; she emphasizes STRENGTH as the foundation of all fitness.  Why?  Cause she's awesome and smart, like me.  I've written at length on why strength is important, and will elaborate more in future posts.  I recently posted an article by Chad Waterbury, in which Chad discusses how strength training underlies and  improves athletic performance.  Eric Cressey, Mark Rippetoe, Dan John, and others have also written about the importance of strength, at length and in great detail.

So hats off to Emily for continuing the crusade against trying to sell a load of crap to half the population!

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